Having funding is what lets us have all these companies and without funding, we wouldn't have all our favourite TV shows and films at the click of a button. there are various ways in which a company can gather funds to stay in the industry, for example:
Subscription - This is where a consumer will pay a subscription fee to be able to gain access to certain forms of media, examples can be Netflix or Xbox Live
Pay Per View - This method can be used for certain sports events such as the Super Bowl for people to pay a certain amount of money allowing them to view the chosen production.
Advertisement - This is where a company can pay another company to promote their product by showing an advert for example in a commercial break coca cola may pay huge amounts of money just so they can have their product advertised.
Product Placement - Similar to advertisement although on a more subconscious level, for example a company may pay a film company to incorporate their product in the film. an example could be Aston Martin in the James Bond Films.
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