Media Ownership is rapidly changing and an increasingly
fewer amount of people are managing a vastly evolving industry, the media. It is
key figures such as Rupert Murdoch who are, due to their financial status, able
to buy the industry thus giving them the power to control what the consumers
see, read and watch every day. There are many different forms of ownership
within the media such as the following:
Public Broadcasting
– a form of ownership that’s main aim is to please the public. The BBC can be
used as an example of this where they gain funding from TV licences and this in
turn enables adverts to be banished, therefore pleasing the public due to not
requiring any further funding from advertising companies.
Private Broadcasting –
These companies are usually run by one or more persons, an example being
Sky and Rupert Murdoch. He owns various major enterprises that seem to dominate
our industry and with this including film, television, radio and the news it
really does mean he can have an effect on the way we for example may interpret
a news story, all down to the fact that he is in a financially superior
position and has the power because of this.
Global – Companies
such as Time Warner, the second largest multimedia
company in the world in terms of revenue. These types usually seem to own
various different forms of media allowing their trademark to be globally recognised.
Time Warner also own side companies such as Warner Brothers which again is at
the top of the chain within its own genre of media. Disney is the largest
company in the world within the media. With the masses of work which has been
produced by them over all the years it makes the other companies seem inferior.
This is why the company is regarded as the greatest in its field.
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