Secondary Research
Being in the generation of native digital learners, it comes to no surprise that the age group of 16-24 year olds are the biggest TV and Film watchers. On websites such as IMDB, there are statistics to show that the most watched films by teenagers seem to be those of a comedy genre. Films such as Step Brothers, Superbad and the American Pie films all see to be of a popular choice within the Film ratings. Another Genre which seemed to be of a high popularity was action films. The bar chart ratifies the point of 16-24 year olds watching the most TV and Film as the majority of those who enjoy action films are within this category and the box office figures seem to run in correlation with this point:
Its not just what we are watching, it is how we are watching our Media. With technology comes new ways of viewing. For example the iPhone, there is now an app for Netflix so we can watch our films on the go and with 56% of people in the market owning a smartphone its just proves that there is the potential for such variety when it comes to viewing our media.
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