Sunday, 15 December 2013

My Proposal For a Media Product

The idea in which I would like to propose for our TV and film studio would be a Comedy Drama based around being a student in college and everything that may go on when living the college student life. it is very relevant, accessibly and most importunely, it is achievable.

Audience Research

I would say that the age of my viewers would be in their teens due to it being based around college so it is completely on the same page as some of the consumers so they will be able to relate to the production. I would say that the viewers will mostly be in education or about to start further education (college) to get an insight of how some people may interpret college life and everything there is to being a college student. The socio-economic status of my target market would be mostly working class as with it being a comedy it is more the traditional genre of this certain class in our society.


Market Research

The advertising would be mostly done around college due to my target audience being students but also i think that an effective way to advertise this product would be to use it on metros and buses for students when commuting to and from college but also for theses who aren't at college which will broaden the audience and therefor make the consumer boundaries larger and bringing in more viewers. Within the existing product market i would say productions such as the Inbetweeners and Bad Education could be the closest to the specific genre as they are both set in a school/college surrounding and therefor having the same market.


Production Research

The fact that our studio will be situated within the same building as the location i will be shooting in is a big benefit to both costs and accessibility with all the equipment so therefor this production is set up to be a low cost and easily made TV show. There may be a few problems though, finding a time when you can completely have control of a certain classroom for hours whilst it is set up with equipment and shot inside and also for scenes maybe in the main building of college without having people in the background and limiting the success of having a professional production. The personnel will be selected from the media courses in college and will people will volunteer rather than choose people because that way you will get the most committed and enthusiastic people to create the production. the talent for actors will be selected through an audition process. When the show first undergoes planning there will be an idea of the type of characters that want to be portrayed in the show and the actors will be chosen not only pin their acting ability but also based upon the fact of do they suit the role? Auditions will be advertised around school and in every drama classroom there will be a flyer spreading the word of the auditions.


Interpretation 

I feel that this idea for a TV show is incredibly suited to the Studio with the location and relevance to the students and also it is very capable of doing and has a lot of potential to be a success. With it being created with professional equipment, it is a great opportunity for everyone involved such as the actors as they will be starring in a professional standard production and also for the media students who will be able to use all the equipment to create the best possible College TV Show.

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